In 2013, an advertising company, one of our major partners, desing a campaign for ActionAid against woman abuse. The development and implementation of this campain were assigned to intros.gr.
In many countries around the globe, there are cultures where indipendant women with free spirit, women struggling for their believes, are considered witches and they are mistreated, abused or even executed!
ActionAid aims to awaken the world about this phenomenon. In order to spread the message quickly, we created a facebook application. In this application every user had to create a witch, in order to spread his own message against woman abuse. The witch figure was selected through application options where as the message could be either chosen from a variety of messages or written by each user.
In order to strengthen their message, users had to post their witch in Facebook, inviting friend to participate in the campaign against woman abuse.
Support campaigns like this one, increase the publicity and share-ability in Organization's fan pages, and consequently they help strengthen their messages.
Even if your goal is to give a message to your audience about your company, we can help you. Do not hesitate to contact us, in order to discuss any idea you might have!
In intros.gr, we have the knowledge, the experience and the technology to cope with challenges, and provide our customers with the most attractive and effective solutions!!
