Responsive Web Design is a set of techniques used in web development to make images and layout of a Website flexible.
In short, the practice makes websites adapt to the size of the users browser window Screen, using fluid dimensions.
It’s getting more important to consider responsive website design as an investment before building any Website. More people are moving from conventional laptops to tablet devices for browsing the internet, so it would be unwise not to maximise the usability of your Website.
The Advantages of Responsive Web Design
The responsive web design makes your business website appear wider and when the browser shrinks, the content perfectly resizes to fit any screen viewing.
Internet users are more likely to purchase products and services from companies with responsive web design because responsive web design is easier for Internet users to consume content.
With a responsive web design, your website will be ready to attract clients for your products and services, no matter what device they are viewing the Internet.
How does a responsive Web Design function?
It uses media queries to identify the resolution device the Internet user is viewing your business from. Once the resolution device is identified, the flexible images and fluid grids on your website will be positioned to fit the Screen of the user. If your website is viewed from a Desktop Browser, the browser window will be made to shrink images and your content columns for easy viewing. As for touch devices, consumer will be able to swipe in between columns for effective adaptive design viewing.
To put it simple, you only need to build the website once because Responsive Web Design will work seamlessly across thousands of technology screen types.
The main features of Responsive Web Design (RWD) are:
- Optimised Display on All Phones.
- Optimised Display on Tablet Devices.
- Optimised User Experience.
- Optimized Loading Speed for Smaller Devices.
- Search Engine Optimised for Smaller Devices.
- Manage the same Code, Files and Administration for all Devices.