One of the key parameters that should take into account, every company, who wants to establish a reliable and effective web presence, is S.E.O. (Search Engine Optimization) for its website.
Search Engine Optimization techniques are applied in order to help search engines to evaluate and rank a website properly.
A well established S.E.O. strategy is a way to show the professionalism and reliability of your company.
Optimization of your website, starts with optimal design and continues with the source code used to develop the desirable design.
The structure of menus, categories & different pages of your website, should be designed and developed in a way that they will provide better ranking by the search engines.
The evaluation of contents of website is equally important. You have to start by choosing a set of keywords and phrases. Part of the success, depends on chosen words and how effectively attract your targeted audiences. Search Engines evaluate and rank your website based on the relevance of your content with the particular set of keywords and phrases. Content should be original and should fulfill user’s expectations. This is the part of S.E.O. that every company has to do by itself, since the ones running the business know better than anyone their area of expertise. General and technical guidelines, such as length of text (number of words), keyword density, internal links, external links & back links should be given by the professionals who run your S.E.O. campaign.
There are available various Google tools, such as Analytics, and Webmaster tools, that monitor the evaluation and ranking of your website. Based on the results, amendments are made in order to optimize the evaluation and ranking.
Constant monitoring is necessary, because search engines, following the changes in the behavior and users’ searches, modify the criteria of evaluation of websites, at regular intervals. This makes S.E.O. an absolutely necessary and repeatable process, which should be performed by professionals with deep knowledge and experience on the subject.
Give your potential customers the opportunity to track your company quickly and easily when they are looking for the goods and services that you provide.
In intros.gr, one of the services that we provide is S.E.O. (Search Engine Optimization). The evaluation and ranking of websites that we have already designed, developed, or run a S.E.O. campaign, makes intros.gr a reliable partner with knowledge and experience.
Do not hesitate to contact us, in order to optimize your website today!